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          Zachary Kirimi inside a pharmacy -- health policy coverage from STAT
          Zachariah Kirimi is a pharmacist who uses the Maisha Meds app to help manage his inventory and offer subsidized products to patients. Courtesy Jack Hewson/Maisha Meds

          WASHINGTON — For an app that helps pharmacies in Africa manage their medicines, the term “pharmacy benefit manager” has become a dirty word.

          The organization, called Maisha Meds, plays the role of a middleman between international groups like USAID and the Gates Foundation and pharmacies. By definition, it’s a PBM. But since it’s a nonprofit company and it subsidizes medicines and tests aimed at promoting public health, it’s hesitant to describe itself that way.

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          “Because so many people kind of think of PBMs in the U.S. as the enemy, we don’t ourselves use that term,” said Maisha Meds’ founder and CEO, Jessica Vernon.

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